Our Story

Hi. I'm Shivani. I started Vani Cosmetics in my kitchen in June of 2020 with the goal to create affordable cosmetics that were highly pigmented for all skintones. As a woman of color, I always struggled with finding cosmetics that would show up opaquely on me. So I created my own and made them vegan and cruelty-free as well! all of our products are high quality without the high price tag and are made in our lab in Canada.

Fast forward to today, we've sold over 300,000 + units to over 40,000 customers in over 80 countries worldwide. Our viral pressed glitters are loved by many but we also have eyeshadows, shimmer pigments, lip glosses, lashes, palettes and more!

We are a woman of color founded business and strongly believe in inclusive beauty. Our products are designed to be richly pigmented to showcase beautifully on all skin tones, with only the finest shades making it to production. All of our products are made in our lab in Canada so we can bring you rigorously tested and unique items.

Created to celebrate diversity, our goal is to be in the homes of anyone that has ever felt like an outsider in the beauty narrative.

- Shivani Karwal

Our Products: