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Undertones, Simplified: Find a Shade That Loves Daylight
Our Story
- Shivani Karwal (Founder)
This brand is more than just makeup to me - it’s about empowering people who have felt overlooked by the beauty industry to finally see themselves reflected in the sparkle.
Inclusive Glamour Since 2020
I started this journey in June 2020 because, as a lifelong makeup lover & a woman of color, I was tired of the struggle to find high-quality, affordable products that actually showed up on my skin. I spent so much time buying shimmers and glitters that looked beautiful in the pan but turned ash or disappeared once I put them on. I knew there had to be a better way to create inclusive, high-impact glamour that worked for everyone, from the fairest to the deepest skin tones.
Creating Beauty Without Compromise
At the heart of Vani Cosmetics is a commitment to being 100% vegan and cruelty-free. From our ultra-soft faux mink lashes to our pigmented lip glosses, I make sure every product we ship to our customers in over 80 countries is ethical and high-performance.
Proud to be
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